Written by Chimwemwe Ndawala
Malawi Reggae musician Roy View Banda popularly known as Roy View has established a fashion and design company in Lilongwe following his passion for the Buy Malawi Initiative.
According to Roy, his label will only design and make clothes of African attire.
In an interview with the Malawi News Agency (MANA) on Monday Roy said his passion for fashion and designing came about after the President of the Republic of Malawi Professor Arthur Peter Mutharika initiated the Buy Malawi Strategy.
“The designing business is becoming a good business because our president is promoting Malawians to dress in Malawian attire, this has forced many people to dress in clothes made in Malawi which is also big business now and bringing back the culture of Malawi,” said Roy View.
The reggae artist stated that he started designing in 2015 but he become serious after the country brought about the buy Malawi concept.
“Fashion designing in Malawi is hard because there is lack of fine materials compared to other countries like Zambia, Nigeria, Tanzania or Mozambique. Here we hardly find fine materials to sell outside at a good price,” Roy view said commenting on some of the challenges that the industry faces.
Roy view became a well known Reggae Artist in 2015 when he released his third album titled Last Drop.
Currently Roy View’s fashion designing company has employed 20 tailors and planning to employ more.
The implementation of Buy Malawi Strategy that was launched last year has influenced many celebrities to dress in Malawian attire and bring back the culture of African dressing.